Nicole Comerford 6/10/25 Nicole Comerford 6/10/25

What Australia’s Top Women’s Sponsors Reveal

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Women: The Heart of Sports Growth

Nicole Comerford 27/9/25 Nicole Comerford 27/9/25

Breaking the Value Barrier: Why Brands and Athletes Need to Play Bigger in Women’s Sport

Nicole Comerford 24/9/25 Nicole Comerford 24/9/25

The Commercial Manager’s Playbook: Leading the Women’s Sport Investment Shift

Nicole Comerford 20/9/25 Nicole Comerford 20/9/25

Why “Bundling” Is a Short-Term Fix

Nicole Comerford 20/9/25 Nicole Comerford 20/9/25

A Journey Defined by Adversity

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The Commission Trap: Why Female Athletes Deserve Better Than 'Pay-When-You-Perform' Partnerships

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The Micro Revolution: How Female Nano Athletes Are Redefining Influencer Marketing

While brands chase celebrity endorsements, female athletes with under 10,000 followers are delivering 3× higher ROI and engagement rates that outperform macro-influencers by 600%.